The Next Idea West Michigan's got a bigger Latino population than the state average, but the number of Latino-owned businesses in the region has not been keeping pace. Ferris State University wants to change that with something called the Latino Entrepreneurship Initiative (LEI). Carlos Sanchez is director of the Latino Business and Economic Development Center at Ferris State. According to Sanchez, there are a number of barriers that are keeping the number of Latino businesses down in West Michigan. A lack of funding and access to capital might be the biggest, but he said they just need to start planting seeds in the community. "We know that a lot of businesses, Latino or non-Latino, fail within the first year. But it's a little more pervasive in the Latino community ... because of, sometimes, knowledge," said Sanchez. "The lack of knowledge of the business, or the lack of knowledge of the customer. So that is what we are trying to help with this initiative." The LEI is working with a
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